music, technology & life in pasadena, california


The new August 22 issue of The New Yorker arrived today and every advertisement in the magazine is for Target. Every single ad. And to make matters more interesting, the name Target does not appear in any of them. Just the familiar bullseye logo in various settings created by some of today’s best known illustrator/designers such as Milton Glaser, Gary Baseman, Melinda Beck, James Jean and Ruben Toledo. Even though it feels a little claustrophobic and I'm not entirely sold on the idea, it’s a very clever campaign and I can think of no better home for it than this, my favorite magazine.

August 23, 2005 | Link to this entry


Paul Viapiano is a guitarist working in film, television and live performance based in sunny Pasadena, California.

You can email me here.

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